Research shows that 98% of the time people do not look beyond the first page of search results, so if your site is not ranked in the top-10, customers are unlikely to find you. Search engine optimization will improve your site’s rankings, enabling you to get visibility for the phrases your customers are searching, especially achieving those all important top-10 rankings.
In our experience, Search Engine Optimization is one of the best ROI driving marketing activities you can undertake as once you achieve top listings it is usually fairly easy to maintain them, so top search results typically generate results over a long period of time. SEO also has the advantage of capturing existing demand as we are able to reach potential customers at the exact moment when they’re looking for your products and services. In marketing, this is often considered the “low hanging fruit” and is another reason why SEO usually drives a high return on investment.